Building genuine connections is easier when you stop trying to impress everyone in the room.

Networking gets a bad rap—and for good reason. Too many people associate it with stiff handshakes, awkward small talk, and phony self-promotion. It can feel transactional, forced, or just flat-out fake. But real networking doesn’t have to feel like a job interview in disguise. In fact, the best connections happen when you’re just being yourself and treating people like, well… people.
The truth is, meaningful networking has more to do with curiosity and generosity than with perfectly crafted elevator pitches. It’s about building trust, not building a contact list. When you shift your focus away from what you can get and toward how you can connect, things start to feel natural. You begin to create relationships that actually last—and those are the ones that end up mattering most. Here are 12 ways to make networking feel less like a chore and more like a conversation you’d want to keep having.