It’s not just your hearing—subtitles are saving our overstimulated brains.

Scroll through any group chat and someone’s bound to admit they watch everything with subtitles on. For millennials, it’s not just a quirky habit—it’s practically a survival tactic. The volume doesn’t even need to be low; it’s the words themselves that offer comfort in a media landscape that won’t slow down.
Between background noise, mumbled dialogue, and brains trained by constant multitasking, subtitles aren’t optional—they’re essential. And science is catching up to explain why this generation craves them more than any before.