Gen Z’s financial reality is a stark contrast to previous generations.

The American dream once seemed attainable for many with hard work, but for a new generation, the economic landscape has shifted dramatically. While their parents and grandparents enjoyed a period of relative prosperity and affordability, Gen Z is facing unprecedented challenges that make many of life’s milestones feel impossibly out of reach. It’s a frustrating reality where even basic necessities are now luxuries, and the goalposts for success have been moved.
This generation finds itself navigating a world of soaring costs, stagnant wages, and crushing debt, forcing a re-evaluation of what’s possible. They are inheriting a system that operates on different rules, where the stability and opportunities that once came standard are now either non-existent or come with a hefty price tag. The comparison is not just about nostalgia; it’s a tangible frustration with a system that feels fundamentally unfair.