Younger generations are eating differently, and it’s putting restaurants out of business.

The restaurant industry has long operated on predictable models, but a new wave of diners has arrived with different priorities. Gen Z and millennials are not just looking for a meal; they’re seeking value, authenticity, and experiences that align with their social values. This shift is forcing a major re-evaluation of how restaurants do business.
This generation’s dining choices are influenced by a blend of financial practicality and a desire for more meaningful connections. From prioritizing delivery apps to demanding transparency about sustainability, their habits are reshaping the culinary landscape in ways that are both challenging and innovative.